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A&E Firm Bergmann Rolls Out New Identity

DATE: October 18, 2017

Media Contact

Jason Babcock-Stiner, Marketing Lead

Jason Babcock-Stiner, AICP

Marketing Lead

Regional Location

Northeast, Atlantic & Midwest

Bergmann New Identity

Bergmann New Identity

The architecture and engineering firm has adopted a refreshed logo with updated colors, blue and black, which represent a departure from the years of red/maroon that had been associated with the company brand. A new tagline was also released— “National Firm. Strong Local Connections.”

“Right off the bat, you will notice that we now simply refer to ourselves as ‘Bergmann,’” said president and CEO, Pete Giovenco, P.E. “Our new brand emphasizes our human connections with our clients, communities and employees and the simplicity of using just the Bergmann name seems to fit.”

Founded in Rochester, New York, in 1980 with just seven professionals, Bergmann has grown over the past four decades into a national company with more than 400 professional and technical staff across 12 offices. Bergmann’s continuous growth and expansion made this the right time for the firm to revamp its brand identity.

"As part of our identity evolution, we also created a standard set of expectations for how Bergmann clients, partners, employees and even job recruits should expect to benefit from their relationships with our organization,” said Giovenco. “Our goal is to bring Bergmann together behind a single brand personality while still encouraging creativity and showing thought leadership. We’re using words such as inspired, passionate, connected and knowledgeable as we discuss our new brand.”

The new brand will be evident immediately on the Bergmann website, in social media and on many of the materials released by Bergmann. Other materials and signage will be transferred to the new brand over the next quarter and into the next year. Over time, Bergmann office buildings will be rebranded as well.


About Bergmann
For nearly four decades, Bergmann architects, engineers and planners have been delivering results to clients across the United States and Canada. This team of more than 400 professional and technical staff spans the Northeast, Midwest and Atlantic regions. Bergmann develops connections with partners and communities to create dynamic, creative solutions that will stand the test of time, while promoting environmental and functional sustainability. Projects in the Bergmann portfolio range from major buildings and commercial developments to critical transportation infrastructure and community planning.