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Rochester Institute of Technology: Digital Den


Rochester Institute of Technology

Project Location

Rochester, NY

Bergmann Location

Rochester, NY
RIT Digital Den retail 3 optimized

Bergmann renovated the 5,000 square foot space residing in Monroe Hall, Rochester Institute of Technology.

Bergmann relocated the Digital Den from its old location in the Barnes & Noble Bookstore to a new location on RIT’s campus, combining the Photo Store and HUB Express Digital Printing into a more convenient “one stop digital shop” for students. Bergmann renovated the 5,000 square-foot space in Monroe Hall to promote student use, as well as to enhance the storefront.

Renovations included a new secure storefront opening, new displays with storage capacity for the sale of digital equipment, a shared sales counter for the Digital Den and Photo Store that included separate stations for technical help, equipment drop-off/repairs, a printing station and a designated space for employees with lockable storage areas.

The design also included a designated gathering area for small groups and an interactive product display complete with laptops, gaming, video display and virtual reality gear.

Project Highlights

  • Architecture & interior programming services
  • Signage study
  • Prepared construction drawings