Bergmann renovated the 5,000 square foot space residing in Monroe Hall, Rochester Institute of Technology.
Bergmann relocated the Digital Den from its old location in the Barnes & Noble Bookstore to a new location on RIT’s campus, combining the Photo Store and HUB Express Digital Printing into a more convenient “one stop digital shop” for students. Bergmann renovated the 5,000 square-foot space in Monroe Hall to promote student use, as well as to enhance the storefront.
Renovations included a new secure storefront opening, new displays with storage capacity for the sale of digital equipment, a shared sales counter for the Digital Den and Photo Store that included separate stations for technical help, equipment drop-off/repairs, a printing station and a designated space for employees with lockable storage areas.
The design also included a designated gathering area for small groups and an interactive product display complete with laptops, gaming, video display and virtual reality gear.
